At the end of the day, however, a lead isn’t a sale.
Having relevant information about customers who actually want their ducts cleaned is a great start, but there’s still more work that needs to be done.
Once you’ve got the leads, here is how you capitalize on them:
Leads aren’t going to sell themselves – usually.
One of the biggest mistakes that HVAC service companies make after obtaining legitimate customer data is not to do anything with it.
There’s inbound marketing that lets the customer come to you, but buying air ducts cleaning leads is not it.
When you obtain leads, you need to do outbound marketing – aka go to the customer.Just remember that this isn’t your traditional cold calling.
These are (potential) customers who have reached out for information on the benefits of getting their air ducts serviced.
You’re not a nuisance by calling them, you’re putting them in touch with an asset and a service.
It would actually be more of a nuisance if you didn’t contact them.
Our pre-qualified HVAC air ducts leads are customers who want to learn more about air duct cleaning.
They want to know about health benefits and utility savings; that being said, they can still be a hard sell.
Contacting leads is one thing, but sometimes they need that extra push to actually go forward with the contract.
You can persuade the property owners to get their ducts cleaned by offering an incentive first.
Something as little as a free consultation can all it take for somebody on the fence to agree with your contract.15% off first visits is a big way to get people in the door; as always, evaluate the boost in business compared to the loss in profits with any incentive.
Remember that incentives aren’t just potential profits out the window.
Every one of the leads we generate has the potential to turn into not only repeat customers down the line but also to bring in numerous word of mouth referrals.
The 15% (or whatever you decide to do) that you ‘lose’ now could legitimately turn into thousands of dollars in income down the line.
As you’ve probably noticed with your experience in the industry.
Some people aren’t even aware that duct cleaning is an actual service.
Consumers might not realize the legitimate money savings that duct cleaning can reap for them.
On the flip side, customers can also be skeptical of these beneficial claims.
If you can fire back at them for every retort they might have about air ducts cleaning being ‘not worth it’, then the more likely they’ll go ahead and see for themselves the improvements.
Air ducts cleaning leads are great for the bottom line of your business. But at the same time, they’re honestly a slippery slope to ski down.
For the customers to be willing to contract your services, the outreach technique has to be sincere with a personal touch.
After all, the contacts you reach out to will be healthier after their air ducts are cleaned and they’ll enjoy the benefit of lowered utility bills.
Your services are beneficial to health, money, and happiness so it’s important to come off as genuine.
By being sincere in the reaching out phase, you’ll put the customer at ease and they’ll have a positive mindset as you go forward with the consultation, estimate, and ultimately the actual service.
It’s human nature to want to turn each one of our air duct cleaning leads into legitimate business right away.
Otherwise, you’ll come off as a bad impression even before doing any work at all.
Even though you should be respectful of your contacts at the present; you still need to get ‘sales-y‘ and ask for their business.
This isn’t really pestering, this is just a simple fact of business in that many people need to be put in the ‘yes or no’ situation of asking for the sale.
It’s a travesty to let even one good air ducts cleaning lead go to waste.
If you have more information about what to do with the air ducts cleaning leads.
Once you’ve obtained them or would like more specific information about, how we do what we do.