Getting the Right Type of Air Duct Cleaning Leads

Once You’ve Got the Air Ducts Cleaning Leads – What Do You Do With Them?
November 1, 2017
Air Vent Cleaning Leads and Appointment Setting Program
November 1, 2017
In the home services industry, obtaining a name and number of a client can go a long way. After all, a majority of homes have some sort of forced air heating and cooling system and thus each one of those properties represents a legitimate potential client. However, as you’ve probably already found out in your marketing adventures – it’s not about the name and number, it’s about getting the right type of air duct cleaning leads.
Wouldn’t everybody be a potential customer in the air duct cleaning industry?

Yes, but you’re going to do more harm than good if you browbeat every home that you see the furnace vent with smoke coming out of it.

Not only are you risking potential poor feedback from unwanted solicitation, but you’re also wasting resources barking up the wrong tree for clients who aren’t interested.

The right HVAC leads are out there – and they’re as plentiful as you imagine.

The key is to connect with proper air duct cleaning leads or an appointment scheduling support offering exclusive leads or HVAC jobs.

Here is how our services generally bear fruits for HVAC engineers:

Using the Right and Relevant Keywords For Optimized Local Search Results:

Let’s be honest, the phone book is virtually dead.

While it was once a great way of putting the name of potential customers to contact businesses, a phone book is worth nothing more than a party trick to see if your friends can rip it in half these days.

Nowadays when somebody wants home services performed, they reach for their phone and type in on Google.

SEO for Air Duct Cleaning leads

Extensive keyword research for learning more about the HVAC industry.

Therefore the most effective marketing in the modern age is via inbound web content.

There are billions of searches taking place on Google at any given moment, you just need to have the right keywords implemented to attract their clicks.

 This is one of the best ways that we create leads from people searching for “duct cleaning in ___” or “air duct cleaners near ___”, particularly in their local regions. 

The thing is, people can search for your services in a variety of ways and with a wide selection of spellings and phrasings.

We have a very deep keyword strategy plan that says,

“If somebody is searching for anything about duct cleaning, they’ll find our website.”

You benefit from this by being able to scale back your own marketing efforts.

We’re not saying that ‘everybody’ who is online looking for information about the benefits of air duct cleaning will find us – but we’re confident that a majority will; therefore when they do, you’ll be the benefactor.

Be Part of a Home Services Network:

By focusing solely on inbound marketing, we’d be doing a disservice not only to the companies who are obtaining the leads, but also to the prospects seeking air ducts cleaning services near them.

One such medium where potential clients are abundant is at home services shows or basically anything to do with people willing to renovate their homes.

The clients who attend these types of events are looking to invest in their home – but they might not even know in which manner yet.

By giving a clear and concise example of the numerous benefits associated with air duct cleaning; we can get them on board by elaborating on our offered services.

home-renovation-hvac-leads-pro

Home renovation with HVAC and duct cleaning.

By partnering with general contractors, interior designers, and any other home service in the direct competition of duct cleaning we have created a network where everybody benefits.

Utilize Optimum Lead Magnets:

Our services are much deeper than putting out a website and attracting clicks or distributing fliers at a home show.

We utilize a wide variety of media sources to create lead magnets for your air duct cleaning business.

Some methods might include providing e-books or infographics that give the potential customer information – but just enough info to make them wanting more.

 Our goal is to give the reader or viewer a taste of the information that will make them think about the benefits of air duct cleaning, particularly during this pandemic before winter finally manifests. 

Continual Market Research:

Market Research

Awareness regarding the HVAC industry keeps us ahead.

It doesn’t take a tech wizard to understand that the Internet is always changing.

This stems all the way down to even how Google is indexing certain keywords and content.

Our main goal is to stay ahead of the curve by doing market research about the latest innovative method for attracting prospects to our HVAC leads funnel.

This might come down to creating a blog about the recent happenings in the HVAC industry or it might mean developing an app to give potential customers real-time information and access.

Just rest assured that if there’s a break in the marketing industry, we’ll already be at the forefront of leading it forward.

Why our conversion rate is high?

The last step we take in getting the right type of air duct cleaning leads is by actually converting the contacts.

We employ not only a team of marketing experts, but those who are experienced and trained in sales for scheduling more HVAC appointments.

We have an incredibly high conversion rate due to two simple reasons –

1) We’re dedicated specifically to gaining leads in the air duct cleaning business only.

2) We focus our attention and resources on finding customers who have reached out in the past regarding HVAC cleaning.

Getting the Right Type of Air Duct Cleaning Leads Summary:

“Leads” as a whole are usually never going to get you in the door for legitimate customers. Instead, focus on scheduling appointments with the right duct cleaning leads.

Our pre-qualified customers have been searching for more information about air duct cleaning and want to specifically use your services.

They have a much better chance at converting compared to casting a wide net over people who may or may not even know that air duct cleaning is an actual ‘thing.’

If you’d like more information about how we get the right type of air duct cleaning leads feel free to contact us today. We can go more in-depth about our process of finding and confirming HVAC jobs for engineers. We take and how they will lead to an unprecedented spike in your profit margin moving forward.

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