HVAC sales leads are one of the best ways to grow your business. Let’s take a look at some of the advantages:
Even though HVAC sales leads are just the beginning of numerous jobs down the line – you’ve got to remember that a lead doesn’t guarantee a contract. HVAC Leads Pro gives you the keys, but you still have to put them in the ignition.
This cannot be stressed enough: there is still a lot of work to be done even after you’ve obtained these high quality HVAC sales leads. An untapped lead is burnt profit and the saddest thing about it is that the homeowner will not benefit. Yes, you’re losing business but clients are also paying higher utility bills and breathing impure air. Don’t feel ‘nervous’ or ‘anxious’ about following up with a lead – feel that way if you don’t follow up. Also, make sure to avoid these mistakes:
The biggest mistake that causes HVAC sales leads to go astray is waiting too long to contact. Granted, having ducts cleaned isn’t necessarily an emergency 24/7 project, but it’s something that many people want done timely. A majority of people like their ducts cleaned before a particular season (heating or cooling) starts up. They might also want the service as a cleanup at the end of the season. Either way when they’ve reached out for the information about duct cleaning, it means the project is on their mind.
Waiting too long to make contact with a lead loses you business. Not only that, it provides work for your competitors. One thing that’s very important to remember in this regard is that no client is just one client. When you miss out on a potential duct cleaning opportunity by waiting too long to contact, you’re not only losing out on that HVAC sales lead – you’re letting all of their potential referrals slip away too.
Not every one of our hvac sales leads is going to book an appointment to have their ducts cleaned 10 minutes into the conversation. However, not all of those who say “not at this time” mean never. Another mistake that’s frequently made when contacting a lead is making one call and one call only. In fact, you should treasure the contacts that say not at this time because this opens the door for future work. Don’t bother them incessantly, but make sure to contact the lead semi-regularly to stay in touch. This act will go a long way with them.
If the company owner is going to be contacting the leads that’s great. Sometimes the knowledge to answer a potential customers questions is invaluable. However, since HVAC sales leads aren’t cold-calling, but are real close to it, having a sales staff doesn’t hurt at all.
One of the biggest mistakes that can be made in losing a potential air duct cleaning client is not asking for the sale. You can delve out all the information you want, but eventually judgement time comes. Calls to action such as “when can we schedule that inspection” put the lead in a no-nonsense position. The weird thing is, many times this is what they’ve been looking for in the first place.
Waiting to contact a high quality HVAC sales lead is bad enough but you also need to be flexible in how you make contact with them. Many of our leads come in because people love searching for information via the anonymity of the Internet. It’s just much more convenient to do contact via a text or an email anymore (for some people). If you’re calling repetitively and a customer doesn’t answer, don’t write them off. Some individuals don’t even know that phones have the ‘talk’ feature!
Before you call it a ‘dead’ lead, make sure to send an email, a text, or a tweet. This isn’t invasive – it’s how people communicate today. Always remember that the HVAC sales leads came about because people were searching for information in the first place. As stated, the rude thing would be to not contact them with info they requested.
With high quality leads you’ve been given a Rolls Royce to drive in a potential windfall of business. When you make these HVAC sales leads mistakes it’s like forgetting to put gas in the luxury car. The leads are the first part, but in order to maximize the effectiveness of this information you need to capitalize on them. Just remember, no lead is too small to put in your 100% forthright effort.
If you want to learn more about how to maximize the effectiveness of these hvac sales leads, feel free to contact www.hvacleadspro.com any time.