Unless you’re an air duct cleaning startup company by now you’ve probably jostled with the idea of “to lead, or not to lead.” Obviously you’re going to always strive to be a leader in your industry, but in this sense “leads” means,
Should you buy contact information in an effort to expand your business?
If you are going to take advantage of this optimum service, first you need to know what to look for in air duct lead generation company.
Before we proceed further, you might have some legitimate questions about what a lead generation company is and why or how it can benefit your business, let’s find out.
One thing you need to do to keep your business above water is to bring in new clients on a consistent basis. Let’s be honest, in the air duct cleaning industry people should reach out to you on an annual schedule, but very few actually will.
Therefore it is the responsibility of somebody in the company to continually look for new customers to add to the Rolladex. What air duct lead generation companies like ourselves do is scour the market for people who may want to obtain your services.
Once we’ve qualified and legitimized these names and numbers, we present them to you so that you can carry out the actual work.
Another benefit that comes from our end is actually a benefit on your end. Specifically, you can choose to purchase the leads with no guarantee of future business, taking the turnover ratio into your own hands.
Then again, you can opt for a commission based lead obtaining. What this basically does is say that we don’t get paid unless you get work. That’s a big incentive for us – but also a very positive risk/reward on the duct cleaning company’s end.
In a nutshell, if you want to know what to look for in Air Duct lead Generation Company it’s one that has your best interest in mind.
Could we sell you a list of names and numbers ripped out of a phone book? Yes. Would it help our impeccable reputation in the industry long term. No possible way.
OK, so what we do is market air duct cleaning services all over the world, it’s our only niche. That’s another thing of what to look for in air duct lead generation company – specialization.
We know where to find air duct cleaning customers, know how to get them interested in the services, and know how to pass on to you the ones who will legitimately become your customers – and tell your friends.
Let’s be blunt, you need to attract new customers. What are your options?
You can have success with any of these methods, but at the same time you’re going to be exhausting an awful lot of resources just for a very minimal return, comparatively.
Ask yourself if this would be a better idea – receive a list of customers in your area who have shown at least some interest in the benefits of having their air ducts cleaned.
Once you get this information, you contact them and tell them how and when you can perform these services in their home. Every single customer you contact has shown at least some sort of interest in the benefits of getting their air ducts cleaned. That’s efficiency to the nth degree.
For us, lead generation is a tried and true method but it’s understandable that some might still be hesitant about its benefits. We’re business people too, we know that overhead might better be spent on expanding your workforce, upgrading tools, increasing training, etc.
The truth is, your leads make all those upgrades possible. After all, customers are your life blood. When you have more customers, you can pay higher wages. There’s steady work scheduled for months you can justify expanding your workforce. When there’s a higher profit margin, tool upgrades are easy to fit in the budget.
One thing you can’t underestimate is that one of our quality leads is way more than just a name on a piece of paper. The residual effects of a lead are infinite.
One air duct cleaning job done in an efficient, prompt, and quality manner could lead to word of mouth referrals to five of that customers’ friends. When five of their friends tell five more people, the benefits of the lead are exponential.
In a nutshell, we want to provide you quality leads because it is the only way our company can succeed. Trust us when we say we are not a fly by night operation that ‘gets in and gets out.’ Even after you obtain the leads, it’s not the end of our relationship.
We’re going to be pounding the pavement finding even more potential customers – plus, we’re going to want to make sure they’re legitimate in case you want to do a commission based package.
Don’t look at us as a solicitor – think of us as a contributor. For more information, please visit www.hvacleadspro.com